I read a quote in an Inc.com article the other day that has resonated in my head.
“Our guiding principle has always been that we would never sell anything we wouldn’t eat ourselves.”
– Jessica Applestone, co-founder of Fleisher’s butcher shop, which specializes in grass-fed, organic meats (more…)
Your company goals are important, but how important are your company goals to your staff members? In our newsletter last week, we gave this piece of advice: We all do things for our own reasons and when you have built that relationship (with your salespeople and staff members) to a point where you understand their real motivation, you can help them perform for their reasons, not yours. Here are 3 tips to supporting your company’s goals with your staff’s goals. (more…)
We’re continuing our conversation about a fulfilling life (link: previous blog) today. We’re exploring the question, how do you turn your life into a fulfilling one? You may have heard the saying “it’s not about the destination but the journey” and your life journey has 4 focus points: relationships, gratitude, transcendent, and challenges. We’ve talked about relationships and gratitude in past blog posts, but here are a few more pointers. (more…)
A few weeks ago, I asked how you engage with your audience. No matter what marketing strategy you use – social media, email, direct mail, or others – it is important you are using cohesive messaging and being consistent. It’s also important to have ways to measure what you’re doing. Do you know how effective your marketing is? (more…)
You might be familiar with this situation. You think of a great idea or a great opportunity arrives at your door. At first, you’re very excited about it, but then, your inner critic comes knocking, you start filling your head with negativity, and you start thinking “why waste my time on something I know will fail?” (more…)
The banks have recently increased their lending practices, but they’ve definitely learned from the market crisis of 2008–most notably, their need for higher amounts of capital to weather the ups and downs of the economy. Overall, this is a positive trend, but the question remains as to whether or not your bank is willing to lend the necessary funds to cover your cash flow needs. (more…)
Earlier this week, I linked a BNET article on our social media networks about the importance of small businesses for the economy. The statistics in the article reported businesses that had grown and ones that had not grown both applied for loans and the requests have been increasing. (more…)
As an entrepreneur, cash, your number one challenge, is constantly on your mind. Do you know what working capital options you have to alleviate your challenge? At Far West Capital, we advise entrepreneurs frequently about their options. There are many advantages and disadvantages to think about, and we like to lay it out for clients and potential clients. We sit down and talk through the best option, whether
or not we are the right option. (more…)
I recently read a great article, or more specifically a memo to President Obama, that lays out the problems of small businesses very clearly. Although small businesses “account for half of all private-sector jobs in America, and more than 60 percent of the new jobs generated in the past decade,” their struggles are ignored even though they could be a key component to improving the economy. (more…)
As I talked about on Tuesday’s blog post, continuing education is important, no matter what industry you work in. Some good sources of education I mentioned were joining associations, taking classes, talking with your peers and teaching classes, but news sites and publications are also helpful and easy to find sources of information. Take a look at the following suggestions. (more…)
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